This project is a comprehensive vision and unified branding system for repositioning The Schweikher House designed by architect Paul Schweikher. Created and produced with Segura, it includes a new identity, collateral, catalogs, products, and website.
Upon its completion in 1938, the house was as a simple and modest assemblage of 2,400 sq ft. In essence it is a three-room open plan structure with beautiful spaces for living, sleeping, and working. Located on a farm field on the rural edge of Chicago’s urban energy in what was then the town of Roselle (later to become part of Schaumburg), the house staked its own distinctive position in the world of Prairie School evolution and International Modernism. The Schweikher House is the only listing on the National Register of Historic Places in Schaumburg, Illinois.
This project was created and produced by Segura and MAS Context. It is part of an ongoing effort by MAS Context to support preservation efforts that involves essays, lectures, and other types of public events.
Society of Typographic Arts STA 100 2018
Location: Schaumburg, Illinois
Author: MAS Context with Segura Inc
Team: Iker Gil & Carlos Segura
Client: The Schweikher House Preservation Trust