Envisioning the Titletown District

Framing Lambeau field as a catalyst and centerpiece for an entire civic district

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Lambeau Field, home of the NFL’s Green Bay Packers, is an island within a sea of parking spaces approximately 350 days of the year. On Packers game-days however, it becomes the epicenter of one of the most revered fan experiences in all of sports. The Oneida Tribe of Indians of Wisconsin, a frequent collaborator with the Packers, asked our project team to create a concept study for the potential future development of the area around Lambeau Field in order to share and further develop with the Green Bay Packers.

Our concept study frames Lambeau field as a catalyst and centerpiece for an entire civic district. The proposal envisions a vibrant district surrounding Lambeau Field that is socially, economically and environmentally sustainable.

Type: Urban Design
Location: Green Bay, Wisconsin
Author: MAS Studio with PORT Architecture + Urbanism
Client: Oneida Tribe of Indians of Wisconsin
Year: 2010
Status: Completed

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