Schweikher House Branding System

Repositioning the Schweikher House designed by architect Paul Schweikher











This project is a comprehensive vision and unified branding system for repositioning The Schweikher House designed by architect Paul Schweikher. Created and produced with Segura, it includes a new identity, collateral, catalogs, products, and website.

Upon its com­ple­tion in 1938, the house was as a sim­ple and mod­est assem­blage of 2,400 sq ft. In essence it is a three-room open plan struc­ture with beau­ti­ful spaces for liv­ing, sleep­ing, and working. Located on a farm field on the rural edge of Chicago’s urban energy in what was then the town of Roselle (later to become part of Schaum­burg), the house staked its own dis­tinc­tive posi­tion in the world of Prairie School evo­lu­tion and Inter­na­tional Mod­ernism. The Schweikher House is the only listing on the National Register of Historic Places in Schaumburg, Illinois.

This project was created and produced by Segura and MAS Context. It is part of an ongoing effort by MAS Context to support preservation efforts that involves essays, lectures, and other types of public events.

Society of Typographic Arts STA 100 2018

Type: Identity
Location: Schaumburg, Illinois
Author: MAS Context with Segura Inc
Team: Iker Gil & Carlos Segura
Client: The Schweikher House Preservation Trust
Year: 2018
Status: Completed


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